Re: New TLDs and Registry charters

[rick@yujean.com (Net Sales)]

 karl@CaveBear.com writes:
>I suspect that we'd end up with double registrations: trade/service-mark
>XYZ would be registered in both .com and .tm.
>
>Here's the rationale -- I'd have to register in .tm because to do
>otherwise might be construed as an implicit statement that I'm not
>protecting my trademark (in the same way that I would be weakening my mark
>if I failed to put the proper indications in my advertisements.)
>
>And I'd register in .com because that the cool place to be and it's a
>cheap and sure-fire way of keeping anybody else out -- I do have a duty to
>protect my mark wherever it appears and in whatever context.

he's absolutely right.  you are required to protect a mark diligently, or
take the chance of losing it.  ask xerox and kleenex what they think of
escalator or yoyo.

keeping people out is also smart business.  the new (u.s. based) 888
tollfree phone system is designed to provide more numbers for general use.
my business immediately signed up the 888 versions of all our 800 numbers
strictly for protection and competitive reasons.  i know many other
businesses doing the same.

rick cricow

  ------only two things that money can't buy;
                 one is true love, the other is home-grown tomatoes------
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   rick cricow                                        voice:541-484-7323
   net sales                                            fax:541-484-3099
   735 w. 7th ave.                                   orders:800-323-4463
   eugene, or  97402 u.s.a.                    on the web:www.yujean.com
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