re: different views

[Simon Higgs <simon@higgs.com>]

At 3:49 PM -0800 12/10/96, Michael Dillon wrote:

> >> > The Internet has become highly commercial
> >>
> >> I do not agree with this. It is true that commercial use of the
> >> Internet has become highly visible and gets a large amount of coverage
> >> in the press however I have not seen any study which measures how much
> >> Internet use is commercial use as opposed to personal use or
> >> educational use. I find that a lot of the people who have signed up
> >> for accounts with commercial Internet providers over the past couple
> >> of years are doing so because they value the access to information,
> >> i.e. they have personal educational goals. Of course this is only my
> >> personal observation.
> >
> > MEM replies - Unless you live in cave these days it is impossible not
> > to see the overt signs of Internet commercialism.  Almost every
> > printed advertisement has a URL associated with it, as to almost all
> > TV shows.
>
> That's because printed advertisements and many TV shows are 100%
> commercial activities.
>

The 1997 budgets for consumer advertising on the net will break all
records. This topic was deemed "out of bounds" at the newdom BOF at
IETF, but this is a reality and has to be acknowleged.

The use of DNS as a directory service has been very minor up until this point.

I'm curious as to the advertising and marketing experience of the
members of the IAHC. I'm not even sure they see this coming. Do any
members of the IAHC what to comment on this?


Simon

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