Re: Trademarks, random strings, sharing, reserved words

[Jeff Williams <jwkckid1@ix.netcom.com>]

Michael,

  Please read below your comments.

Michael Dillon wrote:
> 
> On Wed, 25 Dec 1996, Robert Frank wrote:
> 
> > XX in them.  The one that won was EXXON.  So here we have an
> > instance where a random letter combination became a name.
> 
> Sure, sure. It was completely random that Standard Oil, a.k.a. SO, a.k.a.
> Esso, changed their name to Exxon.
> 
> > Also, I know a lady who runs a name generation business. The way she
> > works is that she has computerized dictionaries of 5-7 different languages.
> > If she is working on a name for a feminine hygiene product she goes to each
> > dictionary and looks up the foreign equivalents for words like "feminine"
> > or "hygiene" and generates names using the foreign words as a root.  Again,
> > rather made-up terms become names.

   
> This is sort of how I created the word Memra that I use for my company.
> Nine years after I created this word and incorporated the company I
> discovered that "memra" is actually a word in an ancient language that
> bears some rather eerie connections to the roots and processes that I
> went through to create the name. I was less concerned with a semantic
> connection between the name and the business and more concerned with
> having a name that sounded good.

  Sound policy here.
> 
> The process that I went through to create this name, and others that I
> have created, is not random. In fact, a truly random computerised
> procedure risks producing names that conflict with trademarks. In order
> for this to be minimized the program that generated the names would have
> to use non-random techniques such as placing 2 non-consecutive digits
> within the string at neither the first nor the last position and ensuring
> that all vowels and all consonants are clustered together except for
> numeric digits within. Such an algorithm could not generate kodak7 but
> would produce names like a7ejn8l or pkj2h9ue.

  Well I would hope that the IECH would not consider such a process
in determining a naming process.  What I would rather see is a database
with already submitted names and names in use.  A search engine (Java
applet)
to search those databases to help determine what names are under the 
waiting period and those already approved.  Than those whom are
considering
becoming a registry will have some background.  This should help the
selection of a trademark name selection process.  Of course procedures
and
standards will need to be spelled out as to it's use and perpose.  This
data should be secured using the CA Certification process to insure the
consistancy of that data in those databases.  All regisrties and CORE
should be responsible for the cost and maintnance of these databases for
use of "Qualified" inquiries/inquirers.  In other words those whom have
a "Digital ID".  This should comform with IETF security standards.

Regards,

> 
> Michael Dillon                   -               Internet & ISP Consulting
> Memra Software Inc.              -                  Fax: +1-604-546-3049
> http://www.memra.com             -               E-mail: michael@memra.com

-- 
Jeffrey A. Williams
DIR. Internet Network Eng/SR. Java Development Eng.
Information Eng. Group. 
Phone :972-447-1878
E-Mail jwkckid1@ix.netcom.com