Re: An observation

[Dave Crocker <dcrocker@imc.org>]

At 2:48 PM -0800 12/30/96, Perry E. Metzger wrote:
>Christopher Ambler writes:
>> Every time you see a .com in a TV commercial, it promotes the brand.
>
>Yes, but they don't run those commercials. NSI (the "they" in your
>comment) isn't doing any of the "brand development".

	Let me stress this point further.

	I'm perfectly willing to believe that there is brand equity with
.com.  What I do NOT understand is attributing any of that development to
NSI.  What is is that they have done to achieve this development, as
opposed to what the intertia of the net has done on its own?

d/

ps.  we're having an academic discussion about brand development.  this is
not NSI bashing (or supporting) but rather an attempt to understand some
recent market forces.


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