Re: An observation

[Simon Higgs <simon@higgs.com>]

At 5:48 PM -0500 12/30/96, Perry E. Metzger wrote:

> Christopher Ambler writes:
> > >> Just because NSI did not "invent" the .com name has no bearing on the
> > >> fact that they have done serious brand development upon it.
> > >
> > >Such as?
> >
> > Every time you see a .com in a TV commercial, it promotes the brand.
>
> Yes, but they don't run those commercials. NSI (the "they" in your
> comment) isn't doing any of the "brand development".
>

You have no expertise or experience in brand name development Perry.
Period. You have no clue in this area, so don't even try to explain
what NSI have or haven't done.

The first, and most important thing NSI did to develop .COM as a brand
was to place a higher perceived value on each domain than it's annual
fee. They did this by charging $100 for registration. They could have
charged $50.00, and just had each domain renewed every year, but they
didn't. They made the cost of entry a higher value than the per year
cost for each SLD. Anything that costs something has to be worth
something in the eyes of the consumer, or they will never buy into it
in the first place. Since that time the .COM space has been plagued by
name horders and speculators.

Note that by comparison, the .US name space is worthless as a brand
because it has no inherent resale value.

Regards,

Simon

--
In order to take your foot out of your mouth, it is sometimes necessary
to remove your head from your ass first.