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TLD suggestions
TLDs for COMPANIES:
Trade names make excellent SLDs, but "com" cannot contain them all. For
global access to commercial organizations, I suggest the TLDs "inc",
"corp", and "ltd". The companies would probably like to include their full
name into their internet address. The (English) words Inc, Corp, and Ltd
have the semantically identical function to the TLD "com". Com itself has
become sort of a substitute for Inc, Corp, and Ltd. Customers and
suppliers already know of and like "McDonalds Corp", "IBM Corp", et cetera.
TLDs for PEOPLE:
Often one wants to reach a particular person at home or at work, where ever
that happens to be now. It could be useful for those individuals who wish,
to obtain lifetime addresses, to be later mapped to specific sites as
needed. These email addresses explain it all: "John-Smith.1234@home"
and "John-Smith.1234@work". The registrars will need to allocate and
resolve the numerous collisions of names, of course, in as user-friendly
(memorable) a way as possible. This is not the only solution to the
problem, but could be much more efficient than using search engines every
time, and could make use of search engines more efficient as well. I think
people would like to put their permanent Internet (email) name on a
business card, High School yearbook, Birthday cards, Wedding announcements,
Birth announcements, and so on.
There are a number of additional scenarios, (some of which follow) but the
point is that 2 special TLDs seem to be needed to let any of this happen,
as the whole idea is to transcend ephemeral employers and home addresses.
Perhaps the authority issuing the birth certificate would want to issue the
full, unique, email address. After all, it's nearly the same thing as a
birth certificate serial number, but more useful. One could phone up or
send email to "Jill-Q-Smith.CA1234@home". John and Jill will want the
right to be able to block all such generic contact, of course.
The phone system is working on a similar dialing scheme for calling people
wherever they are. The advent of Internet voice systems makes this
especially relevant. For generic, life-long voice contact, I don't know
whether a special protocol might be best - voice://Jill-Q-Smith@home.
Or a special TLD - mailto://Jill-Q-Smith@voice. The former calls her
house, the latter her internet phone, no matter where she is logged in, or
even if she isn't. A way to block unwanted communication and retain
privacy will be necessary.
A Bit Off Topic:
Certain TLDs should have the following standardized features:
Industry will be well-served if there are standardized addresses for
commercial web pages and email addresses, such as
Complaints, PayBill, Promotions, Catalog-Sales, President, PurchaseOrders:
mailto://complaints@ibm.com
mailto://complaints@LloydsOfLondon.Ltd
mailto://President@Odwalla.Inc
Standard site names for forms are likewise useful, For example, standard
forms would be at:
http://Complaints.ibm.com
http://PayBill.ATT.com
http://PayBill.SearsRoebuck.Corp
The public should be able to guess the right spot from the company name.
Warren Seltzer
warrens@warrens.seanet.com